Blog Action Day: The Power of We – Shocking Pink

Blog Action Day is an annual event, that has run since 2007. It’s aim is to unite the world’s bloggers by posting about the same issue on the same day, in order to raise awareness and trigger a global discussion around things that impact us all. This year the focus is on “The Power of We”, a celebration of people working together to make a positive difference in the world, either for their own communities or for people they will never meet half way around the world. I’ve chosen to profile Shocking Pink.

Founded in 2011 by two young women undergoing cancer treatment, Shocking Pink has been established to provide a point of contact, knowledge centre and forum for young women with breast cancer. They also work to raise awareness and highlight research of breast cancer in the young and represent the unique views and concerns of young women with breast cancer.

Kylie Richardson is one of the co-founders. She was diagnosed with breast cancer in 2010 at the age of 27. A mastectomy, six months of chemo and one month of radiation followed but with the support of family and friends she made it out the other side. She maintains a positive outlook on life, saying “Now on hormone therapy for 2 years, my ideal life plan has been altered somewhat, but I have been afforded new opportunities out of this – like co-founding Shocking Pink!”

Cheryle Robins is the other co-founder and her cause is near and dear to me as she was diagnosed with the same rare breast cancer as my mother.  At just 34, she was diagnosed with rare and aggressive Inflammatory Breast Cancer (IBC) while still breastfeeding her 1-year-old son. After 16 treatments of chemotherapy, a bilateral mastectomy and 25 sessions of radiation, she is now out the other side but having continued hormone therapy. She also has inherited the BRCA2 breast cancer gene mutation and faces further prophylactic surgery in the future. All of this could understandably get you down but she states “With the unconditional love and support of my boys, my family and amazing friends I have been able to co-found Shocking Pink and create something positive from my situation.”

Their website  has a whole host of articles that can be useful when first diagnosed with cancer and they are not afraid to say it how it really is – some honest advice include WTF?, Why not her?, The Boob Obsession & Frisky Business – yes, about what your sex life may be like post-cancer diagnosis and treatment. Of similar usefulness is the Little Pink Book directory which shows you where to access products and services that can help you during treatment – any charitable organisation that compares the Ministry of Health to Harry Potter‘s Ministry of Magic is alright by me!

Ways you can support Shocking Pink:

  • purchase a fundraising item from their online store
  • making a donation – the variety of ways in which you can do that are shown here
  • contribute content – be it through telling your own story, leaving your feedback or becoming part of their Little Pink Book directory
  • Run your own fundraising event or volunteer

There are many great breast cancer awareness and support organisations out there but I think that Shocking Pink really fills a void in terms of information that missing. Breast Cancer is not only an elderly women’s disease – my mother was diagnosed at 45 and passed away at 49 – yet many of the resources out there are targeted at that older age range. Support Shocking Pink and help them harness the power of we!

You can find other participants of Blog Action Day here!


28 thoughts on “Blog Action Day: The Power of We – Shocking Pink

  1. Pingback: Blog Action Day: The Power of We – Shocking Pink | The12pac

  2. Thank you for introducing me to this great organization. I know of women who have had breast cancer and have successfully overcome it, leading wonderful lives. A true inspiration.

  3. For me it is nice to see the support of breast cancer and the use of pink! I lost my cousin from breast cancer at 23 years old. Thanks for your support of pink and breast cancer and thanks to all who wear pink!

  4. Pingback: Blog Action Day: The Power of We – Shocking Pink | Business Soup

  5. I had no idea about blog action day either. It’s nice to see people recognizing the power of a collective voice and how focusing our positive energies behind a cause can really make a difference. It’s kind of spooky how I wrote a post about this kind of thing on blog action day without realizing it. Perhaps I tuned into the good vibes… Congrats on being Freshly Pressed!

  6. I didn’t know about blog action day until today when I picked your blog from Freshly Pressed.
    Now, I can’t wait to check out the Shocking Pink website. Thanks for sharing and congrats on Freshly Pressed.

  7. Barbara my wife of forty-two years beat the beastly breast cancer scourge. She suffered through mastectomy, a woman’s most dreaded nightmare. Barb was proud of her womanly possessions and sported them with pride. She followed with a month of radiation that burned her chest to a leathery brown, and then completed the treatment with six months of chemo. She survived and became a mentor to others in her position.
    Barb died in 2003 after suffering for two miserable years following a silent heart attack. This happened a full twenty-three years after her bout with the cancer. Her life was controlled by the fear of a recurrence; so much so, that she overlooked the fact that heart disease was a large factor in her family history.
    I applaud you for your position and this project. Thank you for sharing.

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  9. Pingback: Blog Action Day – The power of we! « becomeawomanofstrength

  10. I missed Blog Action Day, but very happy that your Tweet directed me to your post. It is good to learn of Shocking PInk and how they are working to highlight the reality that breast cancer affects so many young women.
    I was thinking of your mother this morning (I often think of her) during the #bcsm Twitter discussion as we were both Tuesday girls in what felt like a Monday world. Thinking of you and your family, and thank you for sharing so generously. Philippa (aka Feisty Blue Gecko) xoxox

  11. Great post and subject matter. I’m in the USA and tried to click on the link for the website listed in your post and it won’t connect but I was able to Google “Shocking Pink” and was able to connect to the website from there, thought i’d pass that along to anyone having trouble reaching the site. Congrats on being FP!

  12. Reblogged this on thewordpressghost and commented:

    Here is a blog that will touch your emotions.

    First, it tells you about a cancer survivor.

    I know. That might jerk out a tear or two.

    Then our writer tells us our cancer patient became a survivor, and then founded a survivors agency — HOPE and success.

    And while that would be a triumphant ending, we are then given the opportunity to HELP.

    A great call for action and denouement.


  13. Thanks for sharing!! My grandma has had breast cancer 3 times now, I love how people rally in support of those fighting, fans make a match a totally different place for a fighter!

  14. Pingback: Thursday Thinking by YoTrip for October 28, 2010-Awareness Spreads Knowledge (Vol.5. Iss.3)/10/25/12 « YoTrip-Words and Thoughts

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